The two titles, which carried NHS Charities Together branding alongside the familiar Orchard Toys logo, were designed and produced specifically for the project and proved to be a huge hit with consumers who were keen to join Orchard Toys in supporting the NHS.
The initiative was launched to thank NHS workers for their hard work during the Coronavirus pandemic, whilst helping parents who were home schooling their children. Retailed at a special price of just £3 including postage, £2 from every sale was donated to NHS Charities Together. The first 5000 books sold within hours of launch on the company’s website with both titles completely selling out in a matter of days.
Simon Newbery, Managing Director said ‘It was really important to us as a business to be able to give something back to the NHS workers for all their dedication and hard work, and the fact we were able to do this and help parents at the same time was a win win. We’re absolutely delighted with the grand total and would like to thank everyone for their support.’
NHS Charities Together is a membership organisation representing, supporting and championing NHS Charities. There are more than 240 NHS charities across the UK and Orchard Toys will be making their donation to a charity that supports NHS Staff as a thank you for their hard work during the Coronavirus Pandemic.