With these appointments, the company aims to expand direct relationships between retail and brand. Hauck has ambitious targets for interna- tional growth, supported by an excellent brand position in the German home market and current investments in rebranding, brand extensions and expanding the digital edge of the company.Hauck UK is announcing the appointment of Helen Robinson as Head of Sales UK and Ireland and Lee-Anne Neale as Senior National Account Manager UK and Ireland. Helen has 16 years’ experience in sales in the nursery industry, working at Mamas & Papas, CYBEX/Goodbaby International and Di- ono. She brings with her vast experience working with the UK’s leading retailers, worldwide retailers, worldwide distributors and the UK Independent sector.
Lee-Anne Neale has over 20 years’ experience of business development and management in the gift, toy, consumer goods and outdoor categories. She worked for brands such as Posh Paws, Worlds Apart, KD Group and others, dealing with grocery retail, national multiples and internationals as well as in- dependents.
Barbara Kreibich, Director Sales Europe and Sales Toys commented: “We have decided to strengthen our sales power by directly recruiting two industry experts who will allow us to leverage the synergies that arise from integrating the toy and nursery businesses. This investment in distinguished additions to our team is an expression of our investors’ support for our ambitious international expansion plans.”
A brand value analysis for Germany showed excellent prerequisites for a European growth course: Hauck is the best-known brand in Germany for pushchairs, high chairs, travel cots and safety gates. The brand enjoys great loyalty and popularity due to its outstanding price-performance ratio: “Over 75 per- cent of those surveyed perceive the brand as high-quality, competent and credible,” the study by brand analysis experts Biesalski & Company found.
Hauck is currently working on a realignment of its brand and a radically customer-oriented website thanks to artificial intelligence. For retailers, there is already an innovation: in the digital showroom, the current range can be experienced even without travelling. The company wants to further expand its strategic partnerships with European multi-channel retail partners, making the most of its experience as a digital pioneer. This includes jointly evaluating data and setting up customer-specific marketing plans. An automated workflow for product data makes cooperation particularly efficient.