Vividâ€™s 12-year strong brand, Animagic will welcome a new Mum and Baby duo this Autumn/Winter with the launch of Tiki & Toko, a pair of interactive feature plush Gorillas who are already scooping up retailer awards in France
Children will go bananas as they discover the 100+ sounds and movements inspired by how the apes interact in the animal kingdom. The superadorable Gorillas have also benefited from the Animagic brand refresh for A/Wâ€™21 with new stylised plush and an eye-catching pack style guide.
Swinging onto shelves this July, Tiki & Toko (RRP Â£74.99) can be played with both together and separately for double the fun. When together, they will talk, sing and fall asleep in each otherâ€™s arms but when taken apart; the pair will whimper until theyâ€™re reunited again.
The Gorillas come with two feeding accessories tapping into familiar play patterns. If you donâ€™t feed them enough, theyâ€™ll ask for more â€“ but feed them too much and theyâ€™ll let out a loud burp!
The toyâ€™s launch will be supported by a dual-targeted marketing campaign across TV, digital and PR. The TVC will transport viewers into the jungle to show Tiki & Tokoâ€™s countless play features and the amazing connection a child can build.
A parent and gift-givers campaign will also run across Facebook and Instagram in the run-up to Christmas, communicating the play value with celebrity and influencer endorsement.
A highlight of the marketing calendar will be the Tiki & Toko PR press event. Hosted at a popular London based zoo location, the invite list will include key celebrity parents, influencers and bloggers to create nationally-relevant coverage opportunities.
The event will include product demonstrations, a talk from a Gorilla expert and Tiki & Toko themed activities allowing guests to monkey around for the day!
Chloe Burrowes, Brand Manager said â€œWeâ€™re thrilled to launch Tiki & Toko, our interactive Gorillas this July and bring a part of the jungle into childrenâ€™s homes. Our marketing campaign is focused on bringing the Gorillas to life and highlighting their interactivity, fun and humour! Weâ€™re very excited about our press event which has the perfect backdrop to launch the duo and show parents the endless opportunities for play with this cheeky pair.â€™