Casdon Toys is expanding its marketing team with the recruitment of a new Marketing Manager
Simone Inskip, who joins the team in July, has spent the past three years working at MGA Entertainment and brings with her a wealth of experience across the toy and entertainment sector. Simone will be responsible for Casdonâ€™s new brand and marketing strategy.
Having just celebrated their 75th anniversary, Casdon Toys has a number of exciting campaigns already underway including their â€˜Helping out in the Home Cornerâ€™ initiative.
The campaign, rolling out this summer, will see 100 primary-schools benefit through an interactive and resource-led programme packed full of fun activity sheets, certificates and stickers for children to take home as well as child-sized home corner favourites from Casdonâ€™s best-selling range of toys to help enhance role-play areas in schools across the country.
Simone will work on this and other campaigns alongside Casdonâ€™s newly appointed retained PR agency, Playtime PR.
Phil Cassidy, Managing Director at Casdon Toys said; â€œWe are delighted to welcome Simone to the Casdon family. We have no doubt that she is a perfect fit for the team and the right person to help us harness and enhance the exciting plans we have for the coming year.â€
Commenting on her new role, Simone said, â€œIâ€™m thrilled to be joining the amazing team at Casdon – and during such an exciting time for the brand too! With so many great initiatives to get on board with and plenty more to bring to the table in both a digital and retail capacity, Iâ€™m looking forward to playing a part in the businessâ€™ future!â€