British Toy & Hobby Association (BTHA) director of public affairs and communications Natasha Crookes is leaving her role on 12 October to set up a PR and public affairs consultancy.
Natasha joined BTHA in 2002 as deputy Toy Fair organiser, taking over the head of Toy Fair position in 2003. She moved on to run the communications and public affairs team in 2007 and has led that work since.
She was also responsible for establishing the Make Time 2 Play campaign and the sustainability committee, as well as working with Jerry Burnie on the toy safety campaign on online marketplaces. Most recently she has been instrumental in guiding BTHA members through the turbulence of Brexit and COVID with the wider team, representing member interest with all levels of government.
BTHA director general Roland Earl said: “Natasha has been a great colleague and has made a huge difference for the better for this association and its members. I would like to publicly thank her for her tremendous dedication and service on behalf of us all.”