Character Options has unveiled details of its annual exclusive influencer event, which will take place over three days from 6 August to 8 August.
Now in its third year, the Character Kidz Big Weekend is back with a virtual extravaganza that promises a festival of videos, stories and TikTok coverage to announce all that’s new from Character Options for Autumn 2021.
This year, 65 Kidfluencer channels and their families will be involved, with each receiving props and products to host their own Character Kidz celebration over the three days. Every channel will be tasked with highlighting specific products, ensuring focused activity across the entire collection. The event will open with a 5pm Confetti Display on Friday evening, and will continue all weekend.
In addition to product launches, focus events will see kids creating hours of themed activity, including aGlo-Up Hour of getting ready for the weekend with the new Glo-Up Girls, a Take Time to Chill activity with Chill Factor, 60 minutes of Mash’ems Madness, and a Dino Quiz Hour with the new Squeakee Dino and Treasure X Dino Gold.
Social media and YouTube are expected to be flooded with coverage across the weekend, with the timed activities – organised via the www.characterkidz.co.uk hub and Character Toys Instagram page – adding to the buzz. The aim is to achieve five million Instagram impressions, and to deliver two million YouTube views in just a few days.
Channels taking part include Splat Kids TV, Little Lady C, Patience’s Magical Toy Emporium and Toys Fun Fam.
Character Options marketing manager Mark Hunt said: “Last year, we had to make our event virtual, which actually took the event to the next level – we had a massive response, and the quality of the content was first class. Our top toys for the season and core brands will be our focus, including Heroes of Goo Jit Zu, Treasure X, Jiggly Pets, and InstaGlam Glo-Up Girls.
“With Character Kidz, we reach kids where they spend time, on YouTube and on TikTok, and we connect with parents on Instagram. And, most importantly, the event allows us to set out our stall for the year, hype up the awareness, and create a buzz around the products arriving in-store.”