The Good Play Guide and buying group Toymaster have announced a marketing collaboration to support their mutual objectives.
As experts in child development, play and parenting, The Good Play Guide will enhance Toymasterâ€™s commitment to its members of real value, exceptional service, and a year-round marketing programme, with a portfolio of deliverables including seasonal and developmental milestone articles and blog posts, branded point-of-sale and advertising materials for Good Play Guide recommended lines, in-store activations, and social media call-outs.
â€œIâ€™m a huge advocate of Toymaster and the community spirit they encourage at store level”Dr Amanda Gummer, The Good Play Guide
Dr Amanda Gummer, founder of The Good Play Guide, commented: â€œIâ€™m a huge advocate of Toymaster and the community spirit they encourage at store level. Everyone remembers the joys of a trip to a toy shop as a child, so to collaborate with a team that supports retailers at grassroots level with information about products and latest play trends delivers all our shared values.â€
Toymaster marketing director Paul Reader added: â€œWe work hard to ensure our members are armed with the most appropriate marketing support and information around latest topics and themes. Adding Dr Gummerâ€™s expert voice around play ideas or parenting issues to our offering demonstrates a further commitment to our members, helping them be more informed and increasing their knowledge around todayâ€™s savvy shoppers.â€
The initiative will also include activations on social media and direct-to-member initiatives, further raising the profile of Toymaster locations.