New research by Playmobil has found that close to three in four adults view traditional toys as best for boosting childrenâ€™s creativity and imagination, while over half believe they improve kidsâ€™ problem-solving skills (56%) and understanding of the world (54%), as well as fine motor skills, co-ordination, and concentration (53%).
But despite the reaction to traditional toys being overwhelming positive, over half of respondents (51%) thought that children donâ€™t play with toys as much as they used to.
When it comes to digital toys, many Brits said they simply arenâ€™t â€˜up to scratchâ€™, with many claiming that they even teach unhealthy habits. In fact, when asked how modern toys affect children, almost half (41%) said that they only sought to distract them rather than encourage healthy and beneficial play. As a result, the average time a parent would let their child play with a digital toy is half that of a traditional one.
The survey also found that traditional toys still hold a special place in our hearts with half of us (44%) admitting that we still feel nostalgic for our own childhood toys, with more than one in 10 keeping their favourite childhood toys now.
Whatâ€™s more, despite all that technology has to offer these days, a third (33%) believe that toys were better when they were a child, and 78% said that traditional toys still hold their own, even today.
The poll was carried out online between 16July 16 and 26 July with a sample of 2,005 UK adults. Its release coincides with Playday: the national day for play, which is traditionally held on the first Wednesday in August to highlight the importance of play in childrenâ€™s lives. Playday is coordinated by Play England, in partnership with Play Wales, Play Scotland and PlayBoard Northern Ireland.