Spielwarenmesse eG, the organiser of the international toy fair Spielwarenmesse has hosted its second Spielwarenmesse Podcast.
Following the successful launch of the Podcast in June, Spielwarenmesse eG is keen to enable all industry participants to enjoy this new format. For this reason, the latest conversation is conducted in English.
In their new roles as members of the executive board, Christian Ulrich and Florian Hess provide insights into the future pathway for Spielwarenmesse. Scarlett Wisotzki, director of communications, asks how the pandemic has changed the company, how the expectations of its target groups are being reflected in the event’s concepts, and how digitalisation will influence the next Spielwarenmesse.
Spielwarenmess is a communication and ordering platform for 2,800 national and international manufacturers which attracts around 65,000 buyers and toy traders from more than 130 nations. Held annually in
Nuremberg, the next Spielwarenmesse will take place from 2 February to 6 February 2022.