Little Tikes has revealed details of its new music range: My Real Jam. Aimed at children aged three years-plus, it combines all the interactive features of musical and roleplay, as well as encouraging brain development and boosting self-confidence in children.
The range includes the My Real Jam DJ Table, Electric Guitar, Keyboard, Acoustic Guitar and Drum Set. Their packaging doubles up as a case, so little ones can take their instrument on the road and perform a concert wherever they go.
Each product comes with four superstar play modes; play with the band, free play, solo jam, or play any song which uses Bluetooth – so kids can play a song of their choice. Parents can also control when it’s time to pump up the music and rock out, or when to listen to mellow beats, with the volume control feature on each toy.
We’re delighted to bring the My Real Jam range to the UK market. We are sure kids will have hours of endless fun imitating their favourite musicians and playing along with their favourite bandsMichelle Lilley, head of marketing UK for Little Tikes
Michelle Lilley, head of marketing UK for Little Tikes, said: “We’re delighted to bring the My Real Jam range to the UK market. We are sure kids will have hours of endless fun imitating their favourite musicians and playing along with their favourite bands. Music is a great way for children to grow and get creative, and by providing these toys, we aim to encourage children to express themselves and build their confidence”.
The launch is being supported through a heavyweight media, PR, and social strategy throughout Autumn and beyond.
The DJ Table includes a realistic DJ table which has a working turntable and dials so kids can pretend they’re mixing records like the real deal! They can even move the dials to adjust the pitch and speed of their songs.
The Electric Guitar includes a realistically designed electric guitar and strap. Kids can really rock out by tilting the guitar up to speed up the music! For little ones who prefer mellow music, the Acoustic Guitar is perfect for summer nights in the garden.
The Keyboard enables music-mad kids to harness their inner keyboard superstar, playing with the pre-loaded track or their favourite song through Bluetooth. The realistic keyboard also comes with a microphone so they can record their voice and play it back while hitting the right notes on the keyboard.
The Drum Set comes with two drumsticks, realistic drum pads, a hi-hat, and a cymbal. Siblings and friends can also join the band with the Guitar Battle Set and Big Bundle Gift Set. The Guitar Battle Set means they can put on a rock concert together and show off their guitar skills. The Big Bundle Gift Set comes with the Electric Guitar, Keyboard and Drum Set, so a trio can have a blast rocking out.
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