Craft Buddy becomes Toymaster and AIS supplier

Craft Buddy has revealed moves to further establish its presence in the arts & crafts market and growth in the toy space by becoming a Toymaster and Associated Independent Stores (AIS) supplier.

Rosie Marshall, head of toys & children’s gifts at plaY-room, the toy division of AIS, said: “Several members were already stockists of Craft Buddy, so it seemed only right that they joined plaY-room as a CENPAC (Central Payment of Accounts) preferred supplier.

“This last year has seen growth in craft activities and their product range suits our broad and diverse range of members. As one of the largest multicategory buying groups, we can support members with products such as this that often cross over into both children’s and adult gift. We are delighted that they will be exhibiting their new products at our Toy & Gift Show on 14 September and 15September.”

Vtech Marble Rush

Craft Buddy has seen its arts & crafts lines sales increase exponentially over the last year due to the rise in popularity of at-home hobbies and will host a live stream of its new product ranges on Friday (13 August) at 3pm. The showcase will also give an exclusive sneak peek of its new Christmas Crystal Art collection including cards, notebooks, canvas kits and more. For more details of this opportunity to experience the new ranges in a virtual format, email Dan and Lisa at Craft Buddy on trade@craftbuddyltd.co.uk.

It’s great to see Craft Buddy becoming suppliers of both Toymaster and AIS. This represents a natural retail progression for the demand and appetite we have seen for our ranges

Gary Wadhwani, co-director of Craft Buddy

Craft Buddy will also have a presence at Autumn Fair, held at the NEC in Birmingham from 5 September to 8 September (Stand 6J36) as well as at the forthcoming AIS show (Stand P120). Autumn Fair attendees will be able to see the company’s new festive Disney Crystal Art collection and get a first look at a new Paint By Numbers brand which launches later this year.

Gary Wadhwani, co-director of Craft Buddy, said: “It’s great to see Craft Buddy becoming suppliers of both Toymaster and AIS. This represents a natural retail progression for the demand and appetite we have seen for our ranges, and we continue to be here to support retail as much as we can. We very much look forward to working with Toymaster and AIS as we continue to develop our Craft Buddy and Crystal Art brands. We have several exciting announcements to come during this year and next, so watch this space!”

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