MGA Entertainment’s new range of glitter-themed nurture dolls is ready to spark children’s imagination and take the market by storm this Christmas.
The launch of Glitter Babyz introduces Dreamia Stardust, January Snowflake, Lila Wildbloom and Solana Sunburst to nurture doll lovers aged three-plus. These 24cm tall babies have head sculpts, big eyes, sparkles on their eyelashes and glitter in their hair. With four themes and colour schemes to collect, each character has a unique personality expressed within their style for little ones to discover and adopt.
The new brand focuses on developing nurturing play patterns by encouraging fans to keep the magic in their dolls alive and sparkling, through feeding them a bottle, changing their nappies, giving them a bath, and laying them down for nap time.
Children will adore uncovering which individual Glitter Babyz reflects their personality, and the endless hours of play that come with the repeatable nurturing features and reusable accessories, including a themed T-shirt, dummy and even a reusable nappy.
“The Glitter Babyz launch sees the company entering an exciting phase in its dolls offering, and we’re thrilled to be bringing such a truly unique and fun product to the nurturing aisle”Samantha Wilson, MGA Entertainment marketing director
Unique to Glitter Babyz are the dolls’ eyes, which are full of distinctive nature imagery from four separate themes: rainbows, snowflakes, flowers, and sunsets. Each articulated character also comes complete with three colour change surprises, including a hair transformation during bath time and a shampoo bottle and juice bottle that change colour each time you add ice cold water.
The range will be supported with TV and digital media targeting both children and adults, while creative PR activity will raise awareness and promote the new collection to its target audience.
MGA Entertainment marketing director Samantha Wilson said: “The Glitter Babyz launch sees the company entering an exciting phase in its dolls offering, and we’re thrilled to be bringing such a truly unique and fun product to the nurturing aisle. These four characters are completely different to anything we’ve created before; the reusable accessories and colour change features make them so distinctive within the current market, and we can’t wait for fans to choose which magical baby to adopt, unbox, nurture and play with over and over again.”