Bing joins Pudsey to support BBC Children in Need

BBC Children in Need Bing

Acamar Films, producer of the multi-award-winning TV show Bing along with Dublin-based studio Brown Bag Films, is joining forces with BBC corporate charity Children in Need to inspire youngsters with this year’s fundraising efforts.

Donning their very own spotty ‘Pudsey’ ears, Bing and his friends will feature alongside the popular BBC Children in Need mascot across a range of fundraising activities, exclusive merchandise and more – giving preschoolers lots of imaginative ways to participate and help kids across the UK.

The packs will be full of easy and creative ideas – including dressing up, playing musical statues, or going on a Bing treasure hunt. The BBC Children in Need website will also host Bing colouring-in sheets, craft activities and recipes to download.

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Exclusive Bing BBC Children in Need product will also be available from next month on The Bing Store. A portion of the proceeds will benefit the charity. The specially designed range for Bingsters and grown-ups will include apparel, an apron, mug, and a towel.

The campaign will drive fundraising ahead of the BBC Children in Need Appeal night in November and will include highlights from the early years fundraising campaign.

Mikael Shields, CEO and producer & series voice director at Acamar Films, said: “We are thrilled that Bing has been chosen by BBC Children in Need. The values that make Bing so important to our Bingsters, such as kindness, empathy and looking after one another, fit seamlessly with BBC Children in Need and we are delighted to see Bing and Pudsey inspiring children in support of this wonderful cause.”

Claire Hoyle, commercial director at BBC Children in Need, commented: “We are delighted to be partnering with Acamar Films to bring Bing and Pudsey together this year for our nursery and preschool fundraising campaign. Bing is so well-loved by children and we’re really excited to be offering them lots of fun Bing-inspired activities that they can take part in on this year’s BBC Children in Need Day [19 November]. Partnering with such a beloved programme will inspire our youngest supporters to get involved in fundraising and help make a positive impact on young lives in communities across the UK.”

Adapted specially for TV from the original books by Ted Dewan, Bing is broadcast in 130 territories worldwide and continues to ‘move and delight’ Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows, and cinema experiences.

Children in Need supports more than 2,500 local charities and projects in communities across the UK that are helping children and young people facing a range of disadvantages such as living in poverty, being disabled or ill, or experiencing distress, neglect, or trauma.

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