Character Options’ virtual kids’ influencer event, Character Kidz Big Weekend, created a huge buzz across YouTube, TikTok and Instagram last weekend as junior content creators reviewed the firm’s new key lines due to arrive in store this month. The three-day virtual extravaganza, which took place from 6 August to 8 August, was an outstanding success for all who took part.

KIDfluencers from across the nation came together and unboxed new items including Little Live Pets, Piggly the Walking Pig and Gotta Go Turdle, Tan Tan the butt wiggling Orangutan from Jiggly Pets, Squeakee the Balloon Dino, Heroes of Goo Jit Zu’s Galaxy Attack, plus new GLO-Up Girls and more.

More than 80 videos were created highlighting the toys, while live-time social events for ChillFactor, Mash’ems, Moonshoes, GLO-Up and Squeakee Dino drove the engagement and interaction.

Vtech Marble Rush

In addition to more than five hours of YouTube content, TikTok and Instagram were the places to see spectacular – and sometimes hilarious – shorter form content, further ramping up the views and reach of the campaign. To date over three million Instagram impressions, five million TikTok views and two million YouTube views have been clocked up, with more views being gained every hour.

“The pandemic encouraged us to take Character Kidz online in 2020 and after the success of that event, we are delighted to say that this year’s was even bigger and better, with TikTok really adding to the mix”

Character Options marketing director Jerry Healy

Character Options marketing director Jerry Healy commented: “The pandemic encouraged us to take Character Kidz online in 2020 and after the success of that event, we are delighted to say that this year’s was even bigger and better, with TikTok really adding to the mix. It takes months of preparation, but these talented youngsters support us all year and we were delighted to bring even more to them in their own homes this year. For us, it’s a kick-off to the new season and a base from which all our online activity and PR will start.

“On behalf of Character Options, I’d like to thank all the creators for their phenomenal support. Without their hard work and infectious personalities, we wouldn’t have had such an explosive weekend of activities, fun and laughter.”

For more information about the products featured during the Character Kidz Big Weekend, call 0161 633 9800 or email sales@charactergroup.plc.uk

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