Funko (EMEA) has appointed former MGA Entertainment sales director Karen Athill as regional channel director of sales, where she willÂ lead the regional sales teams.
At MGA Entertainment, Karen helped to spearhead the growth of the UK region through a successful sales strategy for brands including L.O.L. Surprise, Rainbow High, Little Tikes, Baby Born and Baby Annabel.
Prior to this role, Karen headed up sales for the UK at Rubieâ€™s – the worldâ€™s largest manufacturer of licensed costumes and accessories – where she delivered multi-channel strategies across its portfolio of products in both hard and Softlines.
Commenting on her new position, Karen said: â€œIâ€™m delighted to be joining the Funko family. Their huge range of license partnerships offer unlimited opportunities and Iâ€™m thrilled to be working on such a diverse product range spanning multiple categories.
â€œAdditionally, the ongoing portfolio expansion (Loungefly to name just one) makes this an exciting time to be a part of the business. Itâ€™s great to be back in a cross-category environment and I cannot wait to be working with the talented Funko team and look forward to supporting our EMEA retailer partners towards further growth.â€
“We are delighted to have been able to secure someone with Karenâ€™s proven experience to help strengthen our retailer relationships throughout the UK, France and Iberia regions”Malcolm Ottley, vice president of sales at Funko
Malcolm Ottley, vice president of sales at Funko (EMEA), added: â€œWe are delighted to have been able to secure someone with Karenâ€™s proven experience to help strengthen our retailer relationships throughout the UK, France and Iberia regions. Karen will lead our sales teams in those regions, further enhancing our strategic partner relations and continuing to drive our category expansions across our Pop! collectables, toys, games and Softlines through our thriving Loungefly business.â€