Spielwarenmesse eG recently conducted a survey among visitors to its international toy fair Spielwarenmesse to learn more about people’s views on attending the next event, which will be held in Nuremberg from 2 February to 6 February 2022.

The response was ‘unusually high and was representative’ with a total of 2,229 trade visitors from 89 countries participating in the study.

The findings reveal that more than 75%are planning to attend the 2022 event. Christian Ulrich, spokesperson of the executive board at Spielwarenmesse eG, said: “The results of the survey reflect the current mood in the toy industry. The desire to meet in person and experience the buzz of the real event is huge. We’re delighted about this trend.”

Vtech Marble Rush

The results of the survey reflect the current mood in the toy industry. The desire to meet in person and experience the buzz of the real event is huge. We’re delighted about this trend.”

Christian Ulrich

The annual trade fair for toys, hobbies and leisure creates a comprehensive communication and ordering platform for 2,800 national and international manufacturers and attracts around 65,000 buyers and toy traders from more than 130 nations.

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