‘Like Nastya’ has announced the Autumn launch of her first-ever toy line, designed by Jazwares.

The seven-year-old YouTube star’s toy range represents the expansion of Nastya’s universe where Nastya and her parents play, learn, sing, explore and share their life experiences on social media.

Every day, millions of kids and families from all over the world join Nastya to explore her world and learn about songs, numbers, nature, colours, shapes, animals, the importance of eating healthy foods, being a good friend, and much more. She has over 220 million subscribers on YouTube, five million followers on TikTok, and a thriving Instagram channel.

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Jazwares president Laura Zebersky said: “Based on Nastya’s unbelievable success as a young content creator and role model, imaginative play is the focus in our toy line so we are bringing to life and extending Nastya’s colourful adventures and positive messages.”

“Based on Nastya’s unbelievable success as a young content creator and role model, imaginative play is the focus in our toy line so we are bringing to life and extending Nastya’s colourful adventures and positive messages.”

Jazwares president Laura Zebersky

Created to appeal to girls aged four to six, the toy line features Nastya’s Fancy Princess Surprise Doll which is an 8in doll in the likeness of Nastya and includes 50 surprises such as outfits and wear-and-share accessories.

Other toys include themed Nastya 8in dolls such as Sleepy Time, Princess and Rock Star, 12 3in collectable figures, a Nastya Bedroom Playset, plush toys, and headbands.

The toys will be available in the US and UK from this Autumn, before being released worldwide in different drops through Spring 2022.

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