EPOCH making toys is providing support to retailers with the launch of its virtual personalised Show Cloud showroom.
Show Cloud, the online showroom for the toy industry, has helped retailers deal with various challenges presented by covid restrictions. With trade shows and face-to-face previews cancelled over the past year, it has been used by suppliers to demonstrate new lines to customers through live streaming and pre-recorded events.
This virtual platform hosts a variety of content to help retailers maximise online opportunities, including SKU imagery, video content, product information, POS imagery, planograms and TVCs. Content from all three of EPOCH making toysâ€™ brands – Sylvanian Families, Aquabeads and Super Mario Toys – has been included.
Chris Jones, co-founder of Show Cloud, said: â€œWe are delighted to be working with EPOCH. Using Show Cloud helps to ensure that EPOCH’s customers have 24/7 access to all the latest brand information for EPOCHâ€™s fantastic product range. EPOCH is the latest high profile signing for Show Cloud, that now boasts over 7,800 toy and licensing industry professionals with user accounts in 103 countries.â€
As more and more restrictions are being lifted and life is returning to normal, EPOCH aims to support its high street and independent retailers by providing the maximum amount of assets possible.
With many families enjoying staycations this summer, retailers are gearing up for a strong Q4. Show Cloud ensures EPOCHâ€™s retailers have full access to the latest product information, such as the Sylvanian Families Amusement Land range. It also allows them to prepare ahead of Christmas.