Last Saturday [18 September] saw the highly anticipated launch of Tiki & Toko – the interactive mother and baby gorilla duo from Vivid’s evergreen Animagic range – to an audience of celebrities, media, and influencers at ZSL London Zoo.
The perfect location for a jungle-themed event, guests looked out across the Zoo and were treated to a host of activities and entertainment including face painting and branded glitter tattoos, and experienced a VIP talk from one of the Zoo’s dedicated gorilla keepers.
Olympic Gold medallist Max Whitlock, celebrity dancer Abbie Quinnen, radio presenter and influencer Anna Whitehouse, and actress and TV presenter Linda Robson were all in attendance with their children and grandchildren, amongst many others.
National online coverage of the launch hit almost instantaneously across the morning, as well as extensive social media coverage hitting pre- and post-event, with many influencers taking to their own channels to showcase the Tiki & Toko samples they took home.
“The room was packed and there were so many positive comments and feedback on Tiki & Toko – both on the day itself and across all of the social coverage afterwards”Chloe Burrowes, senior brand manager at Vivid Goliath Group.
“We’re delighted with the success of the Tiki & Toko launch,” commented Chloe Burrowes, senior brand manager at Vivid Goliath Group. “The room was packed and there were so many positive comments and feedback on Tiki & Toko – both on the day itself and across all of the social coverage afterwards. It’s created a real buzz around the product, so it’s a fantastic way to kick off the Tiki & Toko campaign ahead of the key Christmas buying period. Our celebrity partnership campaign was also given a huge boost ahead of the event with [singer and TV personality] Stacey Solomon posting a video on her Instagram channel of her children playing with Tiki & Toko, which was brilliant. All our PR activations have received an amazing response so far, and we’ve already seen a sales spike from our activity.”
The event kicks off a wider campaign which includes a heavyweight TV campaign, influencer marketing, and PR and digital support over the next few months.
Image credit: Phil Lewis