Keeleco, the 100% recycled soft toys range launched in 2020 by Keel Toys, has now recycled the equivalent of nine million 33cl water bottles.

The company’s UK sales director Steve Cox said: “We are delighted to part of the sustainable revolution in product development and supply. The range has developed into new Keeleco Nursery and 2022 will see the launch of Adoptables: the first fashion-based eco soft toy.”

Keeleco toys are manufactured and stuffed with 100% recycled polyester from plastic waste. Weighted with recycled glass beads, the traditional glass eyes have been replaced with recycled polyester thread embroidered eyes which give a playful character to the toys.

Vtech Marble Rush

The Keel Toys symbol and hang tag are now formed from FSC card and attached to the toy with recycled polyester thread. Even the sew-in label is recycled, and all are manufactured in an ICTI ethically audited factory.

The eco ranges from 2021 will be audited under the Global Recycling Scheme, which verifies the source and transactional history of the recycled materials.

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