Spielwarenmesse eG is introducing a new Sustainability category to its annual ToyAward programme, in time for the 72nd edition of its Spielwarenmesse toy fair, which takes place from 2 February to 6 February in Nuremberg.

Entries for the coveted awards open on 1 October. All submissions will be considered by a jury of international experts, which is welcoming three new members this year: Sue Warfield, president of the US association ASTRA; Jean Youn, head of toy business at the Korean company Kakaokids; and Dr Harald Käb, owner of narocon Innovation Consulting from Germany.

Spielwarenmesse eG said: ‘Sustainability and climate protection are increasingly edging into focus in the toy industry. Demand for toys made from ecological materials or that encourage environmentally friendly behaviour is on the rise. In response, we are reflecting the topic of sustainability in the ToyAward as well.”

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Exhibitors can submit innovations that encourage environmentally-friendly behaviour in children. The category is also open to products that are made from ecological materials, have a sustainable supply chain, or have been upcycled or recycled.

The Startup category, along with the four age-specific categories – Baby & Infant (0-3 years), PreSchool (3-6 years), SchoolKids (6-10 years), and Teenager & Adults (from 10 years) – remain unchanged. Exhibitors can enter up to three innovations for the ToyAward. The closing date for entries is 6 December. Three products in each of the six categories will be nominated for the accolade by the jury.

The winners will be announced in the new setting of the PressPreview for the first time. The awards ceremony will represent the climax of the innovation show which will be staged for international media representatives at Nuremberg’s Exhibition Center, NCC Ost on 1 February. The innovations nominated for the ToyAward will be unveiled at the fair’s main press conference on 27 January and publicised for maximum exposure in communication campaigns across the industry’s biggest international network.

Further information on entering the competition can be found at www.toyaward.de/en/2022

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