JAKKS Pacific has announced the launch of its new line of toys developed for the upcoming release of Disney’s ‘Encanto’. The comprehensive range allows kids to play out their favourite parts of the movie with their favourite characters.

Designed for children aged three and up, the line features interactive playsets including the Magical Casa Madrigal, Singing Mirabel and Magic Butterfly doll, Sing and Play Mirabel doll, Mirabel and Isabela fashion doll assortment, Mirabel’s Musical Accordion, 7in key character plush assortment, and character roleplay dresses. The product assortment plays original scores from the film and includes interactive elements that bring the plot of the movie to life. Additional JAKKS products for ‘Encanto’ will be introduced in waves coming next year.

We are beyond excited to launch our new toys for ‘Encanto’. We took great care to embody the authenticity and magic of the film when creating these products”

Lisa Tauber, SVP of Marketing at JAKKS Pacific

Lisa Tauber, SVP of Marketing at JAKKS Pacific said: “We are beyond excited to launch our new toys for ‘Encanto’. We took great care to embody the authenticity and magic of the film when creating these products. From the singing Mirabel dolls to the Magical Casa Madrigal playset, JAKKS has developed a magical toy line with several surprises in store for the kids.”

Vtech Marble Rush

‘Encanto’ is a heart-warming story of a young Colombian girl faced with being the only member of her family without magical powers. It is set to the sights and sounds of Colombia along with original music. The film will be released on 24 November in cinemas worldwide.

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