MGA Entertainment has announced that Na! Na! Na! Surprise 2-in-1 Fashion Dolls and Pom Purse Glam Series will be joining the Na! Na! Na! Surprise range.
Na! Na! Na! Surprise was the first soft-bodied articulated doll to launch, and this will be the fifth series. Fans will get to unbox and meet six new cute characters who come with an outfit and shoes, and each with a wearable quilted metallic clip-on pom purse.
Following on from the success of the first series which launched in S21, fans can soon grow their Teens Dolls collection with the addition of the new Teens Doll Series 2 to the range. The soft fashion dolls are taller 11in dolls and all feature long, brushable hair, with fashionable clothing and removable hats. The assortment includes a koala, raccoon, sheep, and wolf theme.
Na! Na! Na! Surprise has further expanded its collection into the realm of sleep, and to get ready for the cosy months, will launch its new Teens Slumber Party playset this month. With two styles to collect, each playset comes with one 11in Teens Doll with fashionable PJs and slumber party accessories including a sleeping bag, eye mask and pillow.
And for those fans who love playsets for their dolls, children will soon be able to add the Kitty-Cat Camper to their range. The rolling camper van transforms into a campsite playset and includes accessories for imaginative play, including a microwave and stove, hammock, day bed and working windows and drawers. It also fits all sized Na! Na! Na! Surprise dolls inside.
Na! Na! Na! Surprise has also revealed that it will be extending its partnership with celebrity mum Billie Faiers following last year’s social media success. Billie and her daughter Nelly have been brand ambassadors since Autumn 2020 and are continuing to promote the expanding range of collectables and playsets. The brand has seen a big uplift of followers to its UK Instagram account, reaching more than 25 million consumers to date, through entertaining content on Billie’s social channels.
MGA Entertainment will support the launch of the new lines with an extensive PR and marketing campaign, including influencer and celebrity engagement, social media activity and TV.