IMC Toys has promoted Lisa Cox from senior national account manager to the role of UK sales manager, and appointed Kieran Smith as national account manager. 

Lisa has been at the company for 12 months, with responsibility for its portfolio of in-house developed brands – Cry Babies, Cry Babies Magic Tears, VIP Pets and Bloopies – and new brands for 2022 including Lucky Bob. 

She will report directly into UK country manager Sue Barratt. 

Vtech Marble Rush

Kieran will report into Lisa Cox. He was previously at MGA, and prior to that held sales roles at Melissa & Doug and Hasbro. 

The boost to the UK team reflects the company’s success over the past 18 months, and its ambitious growth plans. The appointments expand the IMC Toys team to 13 in the UK – a predominantly new team across all areas of the business.

“We’ve seen significant change and growth over the last year, and as we brand-build and continue to create amazing content combined with ecommerce through our Kitoons OTT platform, we’re investing in our team too”

IMC Toys, Sue Barratt. 

Sue said: “We’ve seen significant change and growth over the last year, and as we brand-build and continue to create amazing content combined with ecommerce through our Kitoons OTT platform, we’re investing in our team too. The new appointments further strengthen the UK team and enable us to continue to innovate with our brands and drive sales of our best-selling ranges.” 

For more information on VIP Pets, Cry Babies Magic Tears, Cry Babies, Bloopies, and other ranges by IMC Toys, contact info.uk@imctoys.com

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