Innovation First International (UK), the company responsible for the toy brand Hexbug, has appointed Alison Ferguson as marketing manager.
She will be responsible for marketing and PR activity across Innovation First’s three brands – Hexbug, Vex Robotics and Rack Solutions – with a focus on driving consumer awareness of Hexbug toys.
Previously B2B marketing manager at ACC Liverpool, Europe’s only interconnected arena, conference and exhibition centre, Alison brings a wealth of experience in the marketing industry in arts and culture, travel, and tourism. She is tasked with accelerating growth for Hexbug and building on her experience within CRM and audience insight to gain insight into the brand’s customer base.
Gareth Jones, UK sales manager of Innovation First International (UK), commented: “We are excited to welcome Alison onboard, and to now have a dedicated marketing specialist for our three brands who is skilled in B2B and B2C marketing, brand management and partnerships. We know she will be an invaluable support to our sales team, especially as we continue to grow Hexbug and Vex Robotics.”
“I’m really looking forward to working with the fantastic team at Innovation First International (UK) and learning all about the toy industry”Alison Ferguson marketing manager
Alison added: “I’m really looking forward to working with the fantastic team at Innovation First International (UK) and learning all about the toy industry. The challenge of transferring my experience to another sector appealed to me when taking on this role. I look forward to developing the brands and bringing the experience I’ve learned in other sectors, as well as increasing networking and partnership opportunities.”
For more information on HEXBUG’s product portfolio, visit: www.hexbug.com