Fresh from securing 63 medals at The Tokyo Summer Olympic Games, Team GB will present the opening day keynote at Brand Licensing Europe in November, when British Olympic gold medallists Tom Daley and Charlotte Worthington will talk about their journeys to the sporting event.
BLE – the meeting place for the European licensing industry – takes place in-person at ExCeL London from 17 November to 19 November, followed by an online event from 30 November to 1December. Visitors can register for a free ticket now at www.brandlicensing.eu
The Team GB keynote will take place on Wednesday 17 November at 4pm in the Platinum Suite of ExCeL London and open with the Olympiansâ€™ personal accounts of their experiences before, during and following their gold-medal-winning performances.
Tom, Daley, the first Team GB diver to win four Olympic medals, will appear by live video link from Canada, and BMX freestyle gold medallist Charlotte Worthington will appear in person alongside Tim Ellerton, commercial director of Team GB, and Will Stewart, managing director of The Point. 1888 (one of Team GBâ€™s brand licensing partners).
A panel session featuring all four speakers will follow. Topics to be discussed include how Team GB are building the brand to inspire future athletes and sports fans; Team GBâ€™s approach to brand licensing with sports and fan communities in mind; and how will Paris 2024 be a new milestone for the Team GB brand and its athletes?
Charlotte will join The Point. 1888 on their stand for a meet-and-greet following the presentation at 5pm.
Brand Licensing Europe is a part of the Global Licensing Group at Informa Markets. Informa Marketâ€™s VP of Licensing Anna Knight said: â€œThe brand licensing stories behind Team GB and our British Olympians are fascinating for retailers, licensees and consumers at any time, but this year – when the pandemic delayed the 2020 Summer Olympics by 12 months – they are particularly compelling. How do you extend your campaigns while also ensuring they have the same impact with consumers? How do you maximise the window of opportunity when an athlete strikes gold? And how do you prep for something thatâ€™s three or four years ahead?
â€œBLE is truly honoured to have two of this summerâ€™s most popular and inspirational Team GB Olympians participate in what will no doubt be an exceptional keynote at the event next month.â€
Tim Ellerton, commercial director of Team GB, added: â€œThe Tokyo Games was a sporting event like no other, and the postponement to a year later created some complicated challenges – not only for the athletes but also off the field of play in the commercial and licensing world. Our ability to come together and find creative solutions for our partners and licensees played a huge role in ensuring that when the Games arrived, we had everything in place to provide the athletes with the best possible platform to go and perform. Weâ€™re very excited to join the panel on the day and provide an insight into what was another fantastic Olympic Games for Team GB.â€