A limited-edition SteamPod from L’Oréal Professionnel Paris has been given a makeover in fashion doll brand Barbie’s signature pink. The Barbie x SteamPod is a steam styler that straightens or waves any hair type.

Barbie and L’Oréal Professionnel Paris both meet an immediate interest among 18-35 years, who are especially fond of trendy hair and diverse looks. The two brands celebrate diverse beauty and play with looks to match every mood.

“We’re honoured and delighted to partner with L’Oréal PROFESSIONNEL Paris to launch this new collaboration. Barbie and L’Oréal share common values of empowerment and encouraging self-expression, and we worked closely to integrate these pillars into the final product.”

Mattel head of global consumer products & franchise marketing Roz Nowicki

Mattel head of global consumer products & franchise marketing Roz Nowicki said: “We’re honoured and delighted to partner with L’Oréal Professionnel Paris to launch this new collaboration. Barbie and L’Oréal share common values of empowerment and encouraging self-expression, and we worked closely to integrate these pillars into the final product.”

Vtech Marble Rush

L’Oréal Professionnel Paris general manager Anne Machet added: “At L’Oréal Professionnel Paris we are highly energised by this collaboration. With Barbie, we have a shared vision of an inclusive world where any dream is possible. Since 2012, SteamPod has empowered women of all hair textures to achieve any look they crave.”

Image ©2021 Mattel

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