This month, kidsâ€™ action brand NERF is calling on parents to embrace their childrenâ€™s dreams of becoming YouTube stars with the launch of NERF Upload: a series of physical and virtual masterclasses taking place during October half term.
Aimed at arming kids with the basic skills needed to become a YouTuber, NERF Upload will seek to showcase the skills and benefits that come from a career in content creation, while dispelling common misconceptions that parents have towards this popular career aspiration.
The announcement comes as research commissioned by NERF – whose blasters regularly feature in viral content across the likes of YouTube and TikTok – reveals that despite over half of British children expressing an interest in content creation, almost a third of parents donâ€™t believe it is a â€˜realâ€™ job.
According to the research, which was conducted by Broadcast Revolution from October 1 to October 4 among 2,005 parents with kids aged three to 12, parentsâ€™ key concerns are that their child may spend too much time on a screen (55%), become isolated from friends and family (43%) and even sit alone in a dark room all day (24%).
However, around half of parents acknowledge that a career in content creation could improve their childâ€™s confidence (51%) and communication skills (50%), as well as more creative endeavours such as video production and editing (49%), design and creativity (49%), and photography (32%).
The masterclasses will be hosted by some of the most popular YouTubers in the UK including Morgz, AJ, and Sharky, who will be on hand to show that being a YouTuber requires serious skill, involves a lot of fun, and doesnâ€™t simply involve sitting at a screen.
Kids will spend 3.5 hours learning the creative and practical skills that go into content creation. The YouTube masters will take attendees through a series of four NERF-inspired workshops that will teach them everything from how to master the ultimate unboxing â€“ staple in the world of YouTube! – to setting up, filming, and editing the perfect shot, all with plenty of NERF blasting fun on top, and goodies to take away.
Morgz, an established YouTuber with 11.7 million subscribers, said: â€œThere is a misconception about the amount of time, effort, and numerous transferable skills that creators develop to create engaging and high-quality content. Iâ€™m thrilled to work with NERF to help inspire and support kidsâ€™ ambitions and, most of all, allow them to explore and have fun, just like I have over the years.â€
“We are thrilled to arm kids with the vital transferable skills needed to follow their childhood ambitions of becoming content creators. NERF has always been a tool for imagination and this campaign highlights that in 2021 this is no different.â€Anne Leonhardi, marketing director for Hasbro North Europe
Anne Leonhardi, marketing director for Hasbro North Europe, commented: â€œWe are thrilled to arm kids with the vital transferable skills needed to follow their childhood ambitions of becoming content creators. NERF has always been a tool for imagination and this campaign highlights that in 2021 this is no different.â€
NERF Upload will open its doors at Studio Spaces, Unit 2, 110 Pennington Street, Wapping, London, E1W 2BB on Tuesday 26 October for a morning session from 9.30am to 1pm and an afternoon session from 2pm to 5.30pm. A digitally-adapted version of the masterclass will go live on Saturday 30 October for those across the UK. Entry is completely free. However, a ticket will be required for the physical experience as numbers are limited, so act quick to bag your spot!
To find out more and book your space, head to:
In-person event: https://www.eventbrite.co.uk/e/189507270347
Online event:Â https://www.eventbrite.co.uk/e/189517631337