Goliath Acquires Endless Games

Goliath has added to its global portfolio with the acquisition of Endless Games, which will continue to operate out of its New Jersey office this Autumn with plans to fully integrate into Goliath’s distribution network by Q1 2022

Goliath CEO Jochanan Golad said: “This is Goliath’s fourth North American, and eleventh global acquisition in the last seven years, as we continue to expand.”

Endless Games was founded in 1996 by industry veterans Mike Gasser, Kevin McNulty and game inventor Brian Turtle. It specialises in board games that offer classic entertainment at affordable prices. The trio have been a part in past successes Trivial Pursuit, Pictionary, and Six Degrees of Kevin Bacon.

Endless Games co-founder Kevin McNulty commented: “I’m thrilled to have Goliath carry on the great legacy that Mike Gasser, Brian Turtle and the rest of our team have built over the last 25 years. It feels great to sell our business to a company that excels at marketing to maximise the potential of our products.”

David Norman, president of Goliath’s North American office, added: “We are also pleased to announce that Brian Turtle has agreed to join Goliath’s management team to help drive our business forward.”

Goliath was founded in 1980 and is one of the few remaining family-owned global toy and game companies. It is a creator, manufacturer and distributor of a broad range of products in categories such as family games, puzzles, arts & crafts, outdoor, activity, and novelties. Examples include Wahu, Sequence, Rummikub, Phlat Ball, Tri-Ominos, Gator Golf, Pop the Pig, Doggie Doo, Rocket Fishing Rod, Gooey Looey, and Let’s Go Fishin.

The firm has seen substantial growth with the acquisitions of Pressman Toy, JAX, Tucker Toys in the US; Vivid Toy Group in the UK; Crown & Andrews and Britz ‘n Pieces/Wahu in Australia; Modelco in France; and Elephanta in New Zealand. Its products now sell in more than 75 countries and the company has offices in the Netherlands, Belgium, France, Spain, Portugal, Italy, Denmark, Germany, Poland, Hong Kong, Australia, New Zealand, US, and Canada.

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