BLE issues alert for international attendees

Brand Licensing Europe (BLE) has unveiled details of an international traveller testing partnership – and health and safety protocol measures – for next month’s event, which will be held from 17 November to 19 November at ExCeL London.

Show organiser Informa Markets will host a free webinar update at 2pm (BST) today (Tuesday 26 October), which will cover all these issues. BLE attendees can register for the webinar here

BLE has partnered with ExpressTest by CignPost to facilitate all testing requirements for international attendees. ExpressTest by CignPost is one of the leading UK testing providers, an ABTA partner and a UK government listed COVID-19 screening service, which provides fast, accurate and reliable testing.

Vtech Marble Rush

Anyone needing to take a day two test to enter England will be able to purchase a ‘click and collect’ testing kit, to be picked up at ExCeL. The tests can be self-administered in any location with results uploaded online. Those requiring a ‘fit to fly’ test for re-entry into their country of origin will also be able to benefit from an onsite service, with tests carried out by CignPost staff in secure private meeting rooms at the venue.

The test booking service will open during the first week of November and information will be communicated via the BLE website, social media channels and direct communications with event customers.

This partnership is one of many measures in place to help the safe return to live events by Informa Markets. In addition to requiring proof of vaccination, negative test, or natural immunity to enter ExCeL, attendees will also be required wear masks. Medical exemptions will apply, and masks can be removed when eating and drinking. Informa Markets is also asking attendees to be respectful of each other during business meetings and wear a mask if their meeting partner requests it.
The full BLE health and safety plan can be found here and ExCeL London’s safety plan can be found here.

“As a safe event organiser, BLE is committed to going above and beyond UK government guidelines with a robust set of safety measures and the facilitation of required testing for international attendees”

Anna Knight, VP Licensing of Informa Markets

Anna Knight, VP Licensing of Informa Markets said: “As a safe event organiser, BLE is committed to going above and beyond UK government guidelines with a robust set of safety measures and the facilitation of required testing for international attendees.

“We are all looking forward to the return of Brand Licensing Europe and the bringing together of the licensing industry. Nevertheless, it’s imperative that we do this as safely as possible andremove any challenges related to international travel for a significant contingent of our audience. I’m pleased to be announcing our partnership with CignPost and to reiterate our commitment to attendee safety as we approach the final countdown to BLE 2021.”

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