This Autumn George at Asda has partnered with Peppa Pig and Ecologi to offer a range of clothing made from responsibly sourced cotton through the Better Cotton Initiative (BCI) as well footwear, accessories and wooden toys and playsets made with FSC-certified wood from responsibly managed forests, as part of Hasbro’s Plant with Peppa campaign.
Plant with Peppa aims to teach children about the importance of trees to the world, and Peppa Pig’s reforestation programme pledges to plant 10,000 trees at projects based in England, Wales and Scotland.
A variety of trees including oak, maple, crab apple, cherry, silver birch and Scots pine will be planted and families will be able to check their progress at the virtual Peppa Forest on the Ecologi website, where they can click on each tree to find out where it has been planted and how well it is growing.
Catrina O’Brien, retail development director for Hasbro, said: “We’re so pleased to be partnering with George on our Plant with Peppa campaign, and proud to be showcasing a range of products made with the planet in mind. By planting 10,000 trees, Peppa is helping to show that our actions can have a positive impact on future generations. We hope that it gives families an engaging way to learn about the vital role that trees play in the earth’s eco system.”
Jade Snart, sustainability and compliance expert at George, added: “We’re very proud to have partnered with Peppa Pig to help support the Plant with Peppa campaign. All the products within the range will have a sustainable element to them because we’re committed to doing the right thing by our customers and the planet, by improving the sustainability of our products.”