Vivid Goliath Group has announced that Mark Standen has joined as national account manager working on the toy and games portfolio. 

Mark has been in the toy industry for more than 17 years working on global brands and, from his most recent role at Rainbow, brings a wealth of experience in the independent sector across the buying groups Toymaster and plaY-room (the toy division of AIS). 

Sales director Gerbie Quilter said: ‘With the latest acquisition of Endless Games and a striking line-up of new games, new categories and new innovations in toys, this is an exciting time for Mark to join.

Mark added: “I’m looking forward to getting stuck in as we start A/W22 previews. There is a lot to learn as the games portfolio has diversified into lots of exciting market segments and toy brand innovations are taking the company into new categories.” 

More will be revealed by the Vivid Goliath Group during retailer previews and at London Toy Fair.

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