Disguise, Inc., a global costume company and a division of toy manufacturer JAKKS Pacific, has announced a key hire to the team in EMEA with the appointment of Lianne Barber as marketing manager.

With over a decade of marketing, brand management and licensing experience at The Entertainer, Lianne will lead all marketing efforts for Disguise in the EMEA territory.

With the recent announcements of major license acquisitions and renewals across EMEA, and the rapid expansion of the retail footprint across all regions, the need for a global approach to marketing and retail promotions is a key focus for Disguise. Lianne will be a major part of the marketing team developing targeted strategies and campaigns to drive business across Europe.

Vtech Marble Rush

Lianne will be an integral part to our success in EMEA. She brings key skills and experience to the table which will enable us to develop our marketing reach across our region.”

Rachel Middleton-Smith, VP of marketing at Disguise EMEA,

Rachel Middleton-Smith, VP of marketing at Disguise EMEA, said: “Lianne will be an integral part to our success in EMEA. She brings key skills and experience to the table which will enable us to develop our marketing reach across our region.”

Disguise, which designs and develops costumes and accessories with distribution across the world, is hiring a complete staff of apparel-based experts to design, develop, sell, and market costumes and accessories throughout Europe. With several new licence acquisitions still to be announced, Disguise is set to bring exciting brands and characters to the EMEA market. 

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