Simba Smoby Toys UK to launch eco-conscious doll line

Simba Smoby Toys UK to launch eco-conscious doll line

Simba Smoby Toys UK has announced plans to launch the B-Kind eco-friendly doll range early next year, following a strong initial response to the collection in the US.

The B-Kind collection is making its A/W21 debut online and on-shelves exclusively at Walmart. With the range attracting a great deal of interest, both in the US and overseas, Simba Smoby Toys UK is anticipating a promising start for B-Kind in the UK in S/S22.

Designed to be eco-conscious, the B-Kind brand also promotes kindness, creativity, and compassion. The range comprises five core characters – Brianna, Koral, Ivy, Nora, and Daisy (B.K.I.N.D.) – which will be available in the UK as solids for online retailers and as an assortment of the five dolls for in-store.

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The dolls are made from recycled materials and come dressed in eco-fashions. They are boxed in reusable packaging made from recycled materials and created from ink made from soybeans. A ribbon serves as the box handle which can also be used as a bracelet, and creative families can use the packaging to construct their own Kindness Board – a space to display and share kindness goals, which can also be used as a background play scene for the dolls.

The B-Kind dolls’ interests are relatable for the children of today, ranging from going green, to saving the oceans, to ending bullying. These interests will help promote the importance of being kind to the environment, animals, and to each other. Each doll encourages creativity through DIY play, such as making an upcycled outfit for the doll and creating a set of BFF bracelets.

“The response to the B-Kind doll range in the UK has been really amazing. Buyers and retailers have reacted well to the recycled packaging and packaging design, as well as the design of the dolls, which are made of part recycled parts”

Simba Smoby Toys UK marketing manager Mayur Pattni

Simba Smoby Toys UK marketing manager Mayur Pattni said:“The response to the B-Kind doll range in the UK has been really amazing. Buyers and retailers have reacted well to the recycled packaging and packaging design, as well as the design of the dolls, which are made of part recycled parts. Buyers also really liked the kindness and friendship messaging.

“We will be supporting the range with an all-encompassing digital and PR campaign. To ensure the collection’s success, we will be working with celebrities, influencers, kidfluencers, and parenting sites. We will also be nominating the range for various award programmes. Helping to further drive demand, the range will also be supported by short-form animated YouTube webisodes.” For more information about B-Kind, email the Simba Smoby Toys UK team at sales@simbasmoby.com or call 01620 674 778.

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