TV personality Sam Thompson has been recruited byÂ popular pranking Christmas toy brandÂ Elves Behavinâ€™ BadlyÂ as Chief Prankster for this yearâ€™s festive campaign.
The regular cast member of E4 reality series Made in Chelsea is already well known for playing practical jokes on his long-suffering girlfriend Zara McDermott. He has now joined forces with the Elves Behavinâ€™ Badly line-up to inspire households and workplaces across the UK to get involved in family-friendly pranks in the run-up to the big day.
Sam is leading the charge, along with a host of celebrities, for this yearâ€™s PRANKSMAS campaign and asking Brits to join in by embracing their mischievous side this season and sharing their pranking antics on social media using #pranksmas.
Whether itâ€™s tips on executing classic pranks such as adding festive wrap to everything in the bathroom – right down to the toothbrush – or ideas for pranking festive bakes with the addition of hot chilli, Pranksmas is back with a bang!
Donning stripey tights and taking his new role seriously, the TV star is urging people to unleash their inner prankster and get on Santaâ€™s naughty list. Sam said: â€œBeing assigned Chief Prankster for Elves Behavinâ€™ Badly is right up my street – itâ€™s basically my calling as everyone who knows me, knows I live for winding up anyone around me. Coming up with Pranksmas ideas with the Elves and being encouraged to cause chaos and taunt Zara for basically the whole month of December will be amazing. She wonâ€™t know whatâ€™s hit her!â€
â€œThe ElvesÂ Behavinâ€™ Badly areÂ upping the ante. Following restrictions around festivities last year and limited household mixing, this yearÂ – with the help of SamÂ andÂ other familiar facesÂ – we are goingÂ all-out andÂ want to inspire everyone to get involved this Christmas.â€Paul Beverley, a director of PMS International
Paul Beverley, a director of PMS International – the worldwide distributor for the Elves Behavinâ€™ Badly dolls – thinks this yearâ€™s campaign will bring a whole new level of mischief. He said: â€œThe Elves Behavinâ€™ Badly are upping the ante. Following restrictions around festivities last year and limited household mixing, this year – with the help of Sam and other familiar faces – we are going all-out and want to inspire everyone to get involved this Christmas.â€
The Pranksmas campaign includes a selection of UK talent that will amplify all messaging to more than six million followers, encouraging the UK to take to playful pranking throughout the festive period.
Following concerns of shortages with up to a million Elves Behavinâ€™ Badly dolls previously stranded in China, the stock is now arriving in the UK having been flown in, and the cheeky Elves will be hereâ€¯just in timeâ€¯to cause their traditional Yuletide mayhem.