Toy company Wow! Stuff is in celebratory mood after scooping up six gongs at the Mums Choice Awards.

Hosted by online parenting publication UKMums.tv, all the toys in the award programme are tested by parents and played with by their children.

Wow! Stuff CEO Richard North said: “The awards are designed to garner genuine feedback by the consumers they’re aimed at, rather than being judged by industry peers. This is one of the best hands-on approaches to toy testing in our industry and it really gets to the heart of the toy – judging it on whether the kids feel engaged and want to play with it each day, and not just for 10 minutes after opening. The team at Wow! Stuff continue to make me proud with their innovation across multiple categories, and awards like this remind me how fortunate I am to be part of the wonderful toy and licensing industry.”

The six awards across tier one licensed brands CoComelon, Harry Potter and The Gruffalo, follow on from a record year for Wow! Stuff wins with multiple awards for the WOW! PODS, Magic Light’s The Gruffalo and Friends toy range, Hasbro’s Blue Sky top partner award, plus Best Overall Toddler Toy Awards and two gold awards for Wow’s CoComelon range of toddler-tech at the MadeForMums Awards.

The six Mums Choice Awards are:

Overall Winner, Best Multi-Media Toy Award: Harry Potter Junior Invisibility Cloak
Best Toys Bronze Award, Best Creative Play Toy: CoComelon Musical Clever Blocks
Best Toys Winner, Best Electronic Toy: The Gruffalo Talking Action Figure
Best Toys Winner, Best Plush Toy: The Gruffalo Interactive Soft Toy
Best Toys Silver Award, Best Toys for 1-3 Years: CoComelon Colour Learning Sheep
Best Toys, Best Educational Toy:
Popular Science Climate Change Science Kit

For the complete list of Mums Choice Award winners visit www.ukmums.tv

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