Educational, games and jigsaws manufacturer Orchard Toys has confirmed a distribution agreement with Tomy to support its plans to expand the Orchard Toys brand in GAS (Germany, Austria, Switzerland), Belgium and France.

Orchard Toys said partnering with Tomy will ‘ensure continued support of existing retail opportunities as well as the development of major businesses within the regions’. Through Tomy, Orchard Toys is looking to replicate the success it has seen in the UK with a company that can offer regional distribution and local infrastructure.

A range of Orchard Toys products have been localised to ensure they are appropriate for these regional markets and will be available in a four-language format of French, German, Dutch and Italian specifically for France, Germany, Austria, Switzerland, and Belgium. Each product will be produced to the expected quality of Orchard Toys and will be thoroughly tested to meet with the most stringent European compliance standards.

“We’re really excited about this opportunity and feel there is enormous potential with Tomy to take the Orchard Toys brand and grow it further in these important regions .”

Orchard Toys managing director Simon Newbery

Orchard Toys managing director Simon Newbery said: “We’re really excited about this opportunity and feel there is enormous potential with Tomy to take the Orchard Toys brand and grow it further in these important regions .”

Tomy general manager Jean-Christophe Bonifacj added: ‘’This is a great project which will reinforce our position on games – one of our four core pillars. This brand is about educational games with a high level of quality. We are very proud to sell it and to build its success.”

Tomy will be featuring the Orchard Toys range at the Deauville and Nuremberg trade shows and will launch products into the markets by April 2022.

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