MGA Entertainment has announced the launch of its latest collectable and fashion doll brand, MGA’s Dream Ella. This range of fantasy toys aimed at children aged three to five is the latest brand to join MGA Entertainment’s growing portfolio.

Bringing a sprinkle of magic to playtime, MGA’s Dream Ella is a hybrid between fantasy and reality – she’s a career woman by day and a fairy by night. Focusing on roleplay and development, the range includes the MGA’s Dream Ella Colour Change Surprise Fairies, MGA’s Dream Ella I am Fashion Doll, MGA’s Dream Ella Unicorn, MGA’s Dream Ella Car Cruiser and MGA’s Dream Ella Majestic Castle.

MGA’s Dream Ella Colour Change Surprise Fairies continue to bring mystery to the unboxing experience. Owners of the doll have to dip the fairy into water and wipe away at the face to reveal the doll’s look. There are three dolls to collect in the range including Dream Ella, Yasmin, and Aria. Each has her own eye colour, hair colour and skin tone.

Also available to collect is MGA’s Dream Ella I Am fashion Doll. These are daytime versions of MGA’s Dream Ella Colour Change Surprise Fairies and feature Dream Ella, Yasmin, and Aria in themed outfits. Dream Ella works as a vet, Yasmin as a doctor and Aria as a baker.

MGA’s Dream Ella Unicorn range includes three collectable unicorns: Cherry, Ocean, and Lilac. Each comes with a comb to brush its long, silky mane and tail. There is a unicorn to match each fairy character, and each doll can fit on the unicorn.

Also joining the line-up is MGA’s Dream Ella Car Cruiser where dolls can ride in style in a sparkly purple car. The two-seater, which fits most 11.5in fashion dolls, has realistic upholstery details, side view mirrors, and seats with seatbelts.

Finally, MGA’s Dream Ella Majestic Castle houses the fashion dolls. The ideal size for MGA’s Dream Ella Colour Change Surprise Fairies and MGA’s Dream Ella I Am Fashion Dolls, the castle completes the collection and provides endless storytelling opportunities.

MGA Entertainment will support the launch of the new lines with an extensive PR and marketing campaign, including influencer and celebrity engagement, social media activity and TV.

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