Pop culture brand Fanattik, a licensing partner for Hasbro, Universal Studios, Capcom, Bethesda, Studio Canal, Konami and many more leading video game and film studios, has appointed Melissa Tudor as creative director.

Fanattik managing director Anthony Marks said: “I’m delighted to announce Melissa’s new role. She has been with Fanattik for more than three years, helping to shape our creative team – which in turn has made Fanattik into a fan-favourite brand within the world of pop culture.”

Her promotion comes at the end of a year which has seen phenomenal growth for the gift and collectable manufacturer and sees them in good stead for 2022, which is the company’s self-proclaimed ‘Year of Export’. The award-winning firm, which supplies retailers throughout the UK, Europe and beyond with products from SpongeBob SquarePants bottle openers to Jurassic Park playing cards, now has a dedicated member of the senior team to take control of its creative strategy which, Fanattik says, is integral to its continuing success.

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