Flair GP and TigerHead Toys have announced the return of the Messi Training collection to the firm’s portfolio in S/S22.
The news comes as Flair readies itself for the launch of a plethora of new brands for S/S22 and A/W22. Among the new additions are three properties that will bring together the Flair and Tigerhead Toys teams.
The Messi Training range, which is endorsed by Argentine professional footballer Lionel Messi – who was presented with the Ballon d’Or award last month for best men’s footballer in the world for a record seventh time – comprises balls and accessories to hone football skills. With instantly recognisable branding and professional training methods and equipment at the heart of the brand, this collection is designed to inspire kids to train harder and smarter.
The new collection includes the Soft Touch Training Ball, which is printed with an image of Messi and is designed for younger players, with the size-2 ball and the height adjustable cord. For older kids there is the Pro Training Ball S3, which has the benefits of the Soft Touch Ball, but with a size-3 ball. Next, kids can brush up on fancy tricks with the Tricks & Effects Ball; its streamlined design allows kids to make the best plays and shoot like a pro. And, for a high resistance ball with quality rebound, there is the Flexi Ball Pro, which is designed to support better control.
The collection also features a range of accessories, including the Messi Large Foldable Goal, which comes with a ball and pump, and the Small Pop-Up Goal, which folds down into a compact shoulder bag.
“We are delighted to be able to supply the Messi Training collection to the UK market once again. Our previous experience with the collection has been incredibly positive”Flair GP marketing manager Iulia Toader
Speaking of the renewed partnership, Flair GP marketing manager Iulia Toader said: “We are delighted to be able to supply the Messi Training collection to the UK market once again. Our previous experience with the collection has been incredibly positive. And now, with this new collection that we have hand-picked specifically for our market, we expect even greater results. The launch will come just in time for spring, along with a marketing drive to raise further awareness among children and their parents, ensuring that it is a go-to brand when seen on-shelf.”
TigerHead Toys global sales director Fernando del Rio added: “We are delighted to have Flair as our exclusive distributor for the Messi Training System line, as well as other TigerHead Toy properties. Flair is a top reference in UK and Ireland distribution and a true brand builder. I’m confident they will achieve outstanding results and will bring joy to many children.”
Julia Cake, country manager at Flair GP, commented: “It’s great to be working with TigerHead Toys again this year. And Messi is just the start! We have new exciting properties to announce in the months to come. Watch this space!”
For more information, call the Flair GP team on 0208 643 0320 or email firstname.lastname@example.org.