MGA Entertainment and Zapf Creation has today announced that Neil Bandtock has resigned to seek new opportunities, following 15 months as the Managing Director for UK and Ireland. The company is thankful to Neil for his hard work over the past year, under extremely challenging circumstances for the industry, and wishes him well in his future endeavours.

Marcel Deveny, VP Sales and Marketing EMEA, will cover the role in the interim period with the support of the UK Management Team. Deveny stated: “I am really looking forward to leading and supporting the MGA Entertainment and Zapf teams across the UK and Ireland, working in close collaboration with our retail partners to drive the full potential of our brands.”

As the company heads into an exciting and ground-breaking new year, plans are underway to smash NPD records for its market-leading brands including its leading Fashion Doll, Nurturing Doll and Collectable properties, L.O.L. Surprise!, Rainbow High, BABY Born and Baby Annabell, and number one outdoor brand Little Tikes. With massive product innovation across the board and a host of new brands ready to disrupt the market later this year, 2022 is set to be the biggest and most exciting year to date.

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