Toy company Wow! Stuff has confirmed its attendance at London Toy Fair – which takes place at Olympia from January 25 to January 27- and is set to unveil its ‘biggest blockbusters to date’ at the show.
The company’s commercial director Dawn Lavalette said: “We are supportive of the London Toy Fair. It’s the perfect platform to reveal our global Blockbusters to our UK retail partners. We think we’ve delivered the best toys in our history – they are utterly and astoundingly groundbreaking.”
Since Wow! Stuff launched its first big hit Airswimmers in 2011, the supplier has built a reputation for developing and launching big volume selling blockbuster toys.
“From the Nerf Terradrone battling robot to the Hot Wheels Ai Artificial Intelligence race car system, Wow! Stuff has been behind multiple multi-million-dollar items in leading brands”Wow! Stuff CEO Richard North
Wow! Stuff CEO Richard North commented: “From the Nerf Terradrone battling robot to the Hot Wheels Ai Artificial Intelligence race car system, Wow! Stuff has been behind multiple multi-million-dollar items in leading brands. Our Harry Potter Invisibility Cloak was a sensation, winning a TOTY (Toy of The Year Award) for innovation in 2020. As a go-to company for prestigious brands, we have an in-house team of scientists across digital, physical and cybernetics (robotics) at our disposal. The effect that a blockbuster line has is to gain lots of PR for the overall brand, sell large volumes of the halo item, and lift sales across the broader range. It’s a win for everyone. These new blockbuster toys will do just that for the mighty brands they represent.”
Wow! Stuff is also set to announce a major co-operation with a leading global toy company for US sales, where the as yet unannounced toy company will have the first official public launch of the Blockbuster(s) and US distribution rights.
Richard added: “Our distribution has grown from 16 countries in 2020 to 32 in 2021. Many are direct with our new office representations in France, Iberia, LATAM and shortly Germany. Complementing our existing UK warehouse is a new European distribution hub in Germany. This new US partnership is the first of its kind that we’ve completed, and something that we hope to repeat with appropriate partners who are fun to work with and best-in-class within a category or channel.”
In addition to the Blockbuster items, Wow! Stuff will reveal a host of new lines in leading tier one brands, from CoComelon and Peppa Pig to The Wizarding World/Harry Potter and Jurassic World, and “huge extensions” to its best-selling line of Bobble-head collectables: WOW! PODS.
For more information see www.wowstuff.com