The Insights Family, which specialises in kids and family market intelligence, has launched its service into four new international markets.
As of January 1, the company started interviewing kids (aged from three to 18) and parents in Saudi Arabia, Turkey, Argentina, and South Africa. This sees the business expand its operations to provide clients with access to real-time data from 22 territories across six continents. The new markets mean the company now covers all the countries in the G20.
â€œ2021 was a transformational year for the business, with us enjoying significant growth and development”Nick Richardson, CEO and founder of The Insights Family
Nick Richardson, CEO and founder of The Insights Family, said: â€œ2021 was a transformational year for the business, with us enjoying significant growth and development. The expansion into these markets, based on client demand, demonstrates our position as the global leader in kids, parents and family market intelligence.â€
The announcement comes on the back of a very successful 12 months for The Insights Family, which has more than doubled in size from 13 employees to a team of 67. It works with 100 clients across the globe and now plays a crucial role within the toy industry, providing insights to companies including the BBC, Amazon, and Disney.
Last month, The Insights Family published its Future Forecast 2022 Report which predicts some of the key trends to watch out for this year, and explores 10 themes which will impact advertising, content, licencing, marketing, product, and retail strategies for brand owners across all levels of business strategy. To download a complimentary copy, visit get.theinsightsfamily.com/futureforecast/
For more information on The Insights Family, visit www.theinsightsfamily.com/