The Good Toy Guide has announced that due to rapid expansion and international growth, it is redefining the communication strategies for the brands and sub-brands within its portfolio. 

Known for supporting businesses operating in the children’s space with both expert research and consultancy, and brand support activities to help communicate the benefits of those products to consumers, its two principle brands – FUNdamentally Children and Dr Gummer’s Good Play Guide – now have a new look and cleaner definition.

FUNdamentally Children offers research, consultancy, and insight for organisations in the children’s space as well as accreditation frameworks for industry bodies and an incubator programme for startups in the children’s industries. 

Dr Gummer’s Good Play Guide is an engaging, informative platform for parents with a growing number of guides raising awareness and consumer loyalty for brands including the Good Toy Guide, Good App Guide, Good Learning Guide, Good Baby Guide, and the STEAM Association.

With an international media profile and a reputation for agile, cost-effective insight and expertise, the team is looking forward to an exciting 2022.

Dr Amanda Gummer is a child psychologist with over 20 years’ experience of working with children and families. Widely considered as a go-to expert on play, toys, and child development, she combines her theoretical knowledge with a refreshingly pragmatic approach to parenting and family life. Her book “PLAY: Fun ways to help your child develop in the first five years,” has been translated into multiple languages with extracts published in The Toy Association’s Genius of Play initiative, for which she is an expert ambassador.

Committed to making the world more playful, Amanda is the founder of The Good Play Guide (home of the Good Toy Guide), which offers expert independent advice and reviews on a wide range of children’s products, toys, apps and activities to encourage a healthy balanced play diet, and the creator of FUNdamentally Children.

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