The LEGO Group and Marvel Entertainment have teamed up with the award-winning app creator StoryToys to launch LEGO DUPLO MARVEL: a mobile app for preschoolers.
The app aims to combine the learning benefits of LEGO DUPLO with the fun and adventure of Marvel. It is aligned with the Headstart Early Learning Outcomes Framework, to ensure it meets the developmental needs of two- to five-year-olds. Each play pack features fun challenges to support learning and skills including early maths, creativity, reasoning, and problem-solving.
Marvel fans can engage with their favorite superheroes including Spider-Man, Captain America, Ghost-Spider and more. In each activity, children help superheroes save the day, from shooting webs with Spider-Man to rescuing a cat with Captain America. Kids can also create and build structures with virtual 3D LEGO DUPLO bricks. Each activity is described as an open-ended play experience for endless fun.
With over one million pre-orders globally, the app is now available from the App Store and Google Play in 25 languages, with more to come later this year. It is free to download with additional content available to purchase.
â€œBuilding on the LEGO Groupâ€™s long history of a successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys”Sean McEvoy, VP of LEGO Games
Sean McEvoy, VP of LEGO Games, commented: â€œBuilding on the LEGO Groupâ€™s long history of a successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys, we were keen to bring the LEGO DUPLO Marvel world to life in digital form. The app perfectly encompasses our core values of imagination, fun, creativity, learning, caring and quality. Weâ€™re excited to bring this world to young Marvel fans, while inspiring and developing the builders of tomorrow.â€
Marvel Entertainment SVP of business development and new initiatives Daniel Fink added: â€œWeâ€™re thrilled to be able to bring superhero adventures to our youngest fans. Not only will it delight todayâ€™s young Marvel fans, but it also provides an all-ages experience for parents to introduce their own favorite Marvel superheroes to their children. The LEGO Group and StoryToys are both experts in making high quality preschool educational products, and we look forward to how the app will resonate with families everywhere.â€
Emmet Oâ€™Neill, CEO of StoryToys, said: â€œAs a lifetime fan of both Marvel and LEGO bricks, this project is one thatâ€™s very close to my heart. Weâ€™re delighted to once again be collaborating with our amazing partners at the LEGO Group, and to be working with Marvel for the first time on such a special project. Preschoolers adore and aspire to be Marvel heroes, and this app offers them a positive digital experience tailored to their abilities. Whether kids are LEGO DUPLO fans, Marvel fans, or both, itâ€™s our absolute privilege to bring them the opportunity to engage with their favourite heroes in this fun and educational digital experience.â€