Flair GP and the award-winning studio Aardman have signed a two-year deal to introduce new licensed lines to the Plasticine collection. The partnership will introduce two of Aardman’s much-loved animated characters to Flair’s popular heritage collection: Shaun the Sheep and Morph.

Available from July, these licensed sets will offer children hours of creative play, allowing them to recreate their favourite on-screen characters from Plasticine – the modelling material that never dries out.

The first addition to the range will be the Plasticine Shaun the Sheep Farmyard Fun set, which will enable kids to create their own Shaun the Sheep characters from Plasticine, complete with the illusion of a woolly texture. Once modelled, the characters can be displayed in the 3D farmyard scene.

The second line is the Plasticine Morph Animation Maker, which will allow children to create their own Morph – the clay character who made his TV debut on the children’s BBC art show Take Hart in the ’70s and is back in a new Sky Kids series: The Epic Adventures of Morph. Kids can use the props and accessories to create Morph and then place him on the famous desktop scene, to bring to life their favourite stop-motion sketches from the programme.

“We’re so excited to announce this incredible partnership with Aardman. Aardman traditionally uses modelling clay for its animations, and the most famous modelling material on the market is Plasticine”

Iulia Toader, marketing manager of Flair GP

Iulia Toader, marketing manager of Flair GP, said: “We’re so excited to announce this incredible partnership with Aardman. Aardman traditionally uses modelling clay for its animations, and the most famous modelling material on the market is Plasticine – so there couldn’t be a better synergy between the brands. We know these lines are going to be a real hit with children and their families. The lines will launch during the summer holidays, and with them will come a marketing drive to raise further awareness among children and their parents, to ensure their success at retail.”

Adam Vincent-Garland, business development manager at Aardman, commented: “We’re delighted to be working with Flair GP on these new Plasticine lines. Modelling is integral to the history of Aardman and our best-loved animations, so it really is a fitting partnership – and one that we hope will inspire the next generation of 3D modellers and animators.”

For more information, call the Flair GP team on 0208 643 0320 or email sales@flairplc.co.uk.

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