Hot off the win of a Hero Toy Award at London Toy Fair, Flair has unveiled plans for the new doll brand Unique Eyes.

Billed as a first of its kind, the dolls have ‘magical’ eyes that follow the gaze of those observing them. With three core characters to collect, the Unique Eyes dolls are sure to be a hit with parents and children alike – not just for their mesmerising eyes, but also for their long, brushable hair; their fun and distinctive styling; and their realistic bodies that allow them to stand alone.

Longevity is assured for the brand, thanks to the comprehensive marketing plan for the collection, including TV advertising from late March, kids’ press, YouTube and parental influencers and TikTok, as well as some range extensions for the second half including the Beauty Day Playset and Fun Ride Scooter with Exclusive Doll in autumn 2022.

“No expense has been spared in the development and production of Unique Eyes. Great investment has gone into ensuring the quality of these dolls and their outfits, and all who have seen them have been so impressed by their stunningly unique eyes that follow the gaze of all who look upon them, making these dolls so special, as well as their long and voluminous hair”

Flair GP marketing manager Iulia Toader

Flair GP marketing manager Iulia Toader said: “No expense has been spared in the development and production of Unique Eyes. Great investment has gone into ensuring the quality of these dolls and their outfits, and all who have seen them have been so impressed by their stunningly unique eyes that follow the gaze of all who look upon them, making these dolls so special, as well as their long and voluminous hair. With all this, and the strength of the marketing campaign from the point of launch, we expect these dolls to continue achieving the same level of success that has begun with their Toy Fair award win.”

For more information, please call the Flair GP team on 0208 643 0320 or email sales@flairplc.co.uk.

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