Character Options’ 100% recyclable range of licensed plush is the next sustainable chapter for its eco-conscious product offering.

Following the successful launch of Peppa Pig Eco Plush in 2021, the company showcased the extended range at last month’s London Toy Fair, including super-soft 8in characters from the worlds of CoComelon, Blippi, Barney, Teletubbies and My Little Pony.

Suitable for children aged from 18 months, the collection is made entirely from recycled materials including the fabric, filling, and thread, and is displayed in an FSC-certified platform box. With a bespoke packaging style guide and green leaf emblem stitched onto each toy, parents and gift buyers will be able to quickly identify these toys as eco-conscious options.

“Character Options, like most toy companies worldwide, is having to work to reduce its environmental impact by reducing waste and build more sustainable materials into packaging and products”

Character Options marketing director Mark Hunt

Character Options marketing director Mark Hunt said: “Character Options, like most toy companies worldwide, is having to work to reduce its environmental impact by reducing waste and build more sustainable materials into packaging and products.

“Post-Covid, the demand for sustainable toys will grow and is set to become a fundamental part of the industry going forward. Our Eco Plush is the next evolution of that journey. By blending classic and trending brands wrapped up in a bespoke style guide, we aim to become the destination for collectable licensed eco soft toys, with dedicated retail space for the category that sits outside the core toy licence.

“With six new pre-school properties to add to the collection for S/S, and a significant amount of PR and digital support for the range, we are confident that this collection can drive significant volume this year.”

Stay tuned for news of further developments to the range, including more new licences to announce for the second half.

For more information call 0161 633 9800 or email sales@charactergroup.plc.uk

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