The PokÃ©mon Company International announced today that PokÃ©mon celebrated a fantastic year at retail in 2021, seeing a significant increase in sales across Europe for its PokÃ©mon Trading Card Game (TCG) and toy ranges as it celebrated its 25th anniversary.
Named Best Gaming Licensed Property at the 2021 Licensing Awards, PokÃ©mon was the #1 property for 2021 in France, Belgium, and the Netherlands, and saw the highest year-on-year sales increase across all listed properties in the UK, France, Germany, Belgium, and the Netherlands, according to figures recorded by NPD Group. PokÃ©mon is the #1 gaining property in 2021 across the EU8 according to NPD, growing by +106% vs. 2020.
PokÃ©mon was the #1 NPD toy property in France with sales almost double that of the #2 brand, achieving 102% growth YOY. PokÃ©mon also had five items in the top 50 toys of the year, including PokÃ©mon TCG Battle Academy, the first-ever board game adaptation of the TCG which won the Best Game category at the 2021 US Toy of the Year Awards,coming inat #7 with over â‚¬5m in sales.
In 2021, PokÃ©mon achieved its highest-ever annual position in both Germany and the UK. It was #9 in Germany with 100% growth, and #7 in the UK with 78% growth.
PokÃ©mon was #1 in both Belgium and the Netherlands, achieving an amazing 183% growth in the Netherlands and 125% in Belgium, where its sales were almost double those of the #2 brand.
In addition to PokÃ©monâ€™s success in western Europe, TPCi is currently eyeing future growth and is extending its localised marketing efforts for the hugely popular Trading Card Game to Poland, Slovakia, the Czech Republic, and Israel.
The new PokÃ©mon TCG: Sword & Shieldâ€”Brilliant Stars expansion,which introduces the PokÃ©monVSTAR mechanic, launches on 25 February.
PokÃ©mon offers a fantastic and varied toy range for fans. Latest highlights include Mattelâ€™s Mega Construx Celebration Pikachu, the absorbing strategy game PokÃ©mon Labyrinth from Ravensburger, and the award-winning range from Jazwares including the popular PokÃ©mon Carry Case Volcano Playset backpack.
â€œ2021 was an exceptional year for PokÃ©mon,â€â€œ2021 was an exceptional year for PokÃ©mon
â€œ2021 was an exceptional year for PokÃ©mon,â€ said Mathieu Galante, Licensing Director EMEA for The PokÃ©mon Company International. â€œOur packed programme of exciting activity and new and different best-in-class product launches, including a host of fabulous anniversary items, resulted in huge demand and surging sales. We are delighted with the superb performance at retail which demonstrates the brandâ€™s continued iconic cultural relevance, and we continue to work hard to bring more innovation to fans over the coming months.â€
â€œPokÃ©mon TCG sales were simply sensational in 2021, breaking all previous records,â€Simon Benton, VP PokÃ©mon TCG Sales Europe
â€œPokÃ©mon TCG sales were simply sensational in 2021, breaking all previous records,â€ said Simon Benton, VP PokÃ©mon TCG Sales Europe. â€œWe would like to thank our retail partners and distributors for their continued support in showcasing the products to consumers. PokÃ©mon is the #1 NPD property in three countries and also saw astonishing three-digit year-on-year gains across the majority of our key territories. These figures have cemented the phenomenal success of the brandâ€™s 25th anniversary year. With increased TCG distribution set to launch in Eastern Europe, we look forward to expanding our reach in 2022.â€
The global phenomenon of PokÃ©mon was first launched in Japan in 1996 as a role-playing game for Nintendoâ€™s Game Boy system and reached the United States and Europe in 1998â€“99. PokÃ©mon has since grown into one of the most popular entertainment properties in the world, encompassing video games, the PokÃ©mon Trading Card Game, mobile games and apps, animation and movies, Play! PokÃ©mon competitive events, and licensed products.
It is one of the most successful video game franchises of all time with more than 368 million video games sold worldwide. In addition, more than 22 billion PokÃ©mon TCG cards have been shipped to 77 countries in 13 languages, while the mobile game sensation PokÃ©mon GO has received more than one billion downloads globally since launch in 2016. More than 1000 episodes of the animated TV series span 24 seasons, licensed for broadcast in 176 countries and regions in more than 30 languages.