Simba Smoby Toys UK is further extending its major football advertising campaign for the Smoby brand, by adding two FA Cup Draws to the schedule. The move means the awareness drive starts even earlier on Tuesday 1 March.
From March through to May, fans at six Premier League games and now two FA Cup games will experience the Smoby Smile LED brand advertising, via pitch-side boards during the match. The action kicks off on March 1, with the FA Cup tie at Peterborough, who will be hosting Premier League leaders Manchester City (ITV). This will be followed the next day with the cup tie at Luton, who will be hosting Chelsea (BBC One).
Mayur Patni, head of marketing at Simba Smoby Toys UK, said: â€œThese are highly prized fixtures for us to launch our campaign. And with the bonus of them being shown on free-to-air channels, the audience potential is huge, with a possible 3.5 million viewers for each match, helping us to really drive brand awareness and to then set up our spring summer TV campaign in May and June!â€
The cup-ties will be followed by a further six Premier League games including Watford vs. Arsenal on Sunday March 6 (Sky Sports), Brighton vs. Liverpool on Saturday March 12 (BT Sport) and then Burnley vs. Southampton on Saturday March 19 (Sky Sports). Three additional fixtures (dates to be announced) will wrap up the LED advertising campaign – at which point, the brandâ€™s own TV campaign will kick in, taking Smoby into homes across the nation.
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